Monday, October 20, 2014
DR. KING PLANS MESSAGING STRATEGY FOR MEDICINE
Texas physicians and TMA are under an unprecedented attack. Candidates and special interest groups on both the left and the right, leveraging social media, are striving to undermine your authority and the patient-physician relationship. TMA President Austin King, MD, met with senior TMA staff to work on our ongoing strategy to counter the assault. It’s terribly important that we succeed, not only to protect your professional dignity as physicians but also to ensure that TMA can continue to win big victories for medicine at the Capitol. As we move forward, we will be asking for you — medicine’s leaders — to help us get the word out about our science-based dedication to patients and health. Today, though, I’m asking you to help us develop a slogan or tagline for this campaign. What does medicine really stand for? Send me your ideas.
Posted by Steve Levine at 12:12 PM