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Monday, September 19, 2011

FOCUS GROUP OFFER INSIGHT INTO EMPLOYED PHYSICIANS' NEEDS

In our continuing quest to define the TMA of the Future, I traveled to San Antonio with senior staff to hear 16 physicians talk about their careers and their needs for representation and practice management help. This was our third focus group with doctors employed by either large physician groups or hospital-run nonprofit health organizations. We have four more scheduled in Houston and Dallas. Part of our goal is to find the issues and services these physicians and their employers find most relevant. The Board of Trustees will receive a full report on the focus group findings next month at TMA 2011 Fall Conference as our year-long strategic planning process continues.

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