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Tuesday, January 19, 2010


Whether you’re talking to your children, a roomful of physicians, or the U.S. Congress, you need to have a specific “ask,” a powerful supporting message, and a solid understanding of what makes your audience tick. That’s just one of the lessons that Dr. Bailey; TMA Board Chair Michael Speer, MD; former Chair Bruce Malone, MD; TMA’s senior communicator Steve Levine; and I learned this weekend at a high-level advocacy communication workshop that the Annette Strauss Institute for Civic Participation hosted. Karen Hughes, the former ambassador and spokesperson for President George W. Bush, was one of the speakers. The 15-person class learned about new media and old media, fund-raising, and grassroots politics, and picked up some first-person experience of what it’s like to appear on a national cable TV news show.

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